“Marry Your Market” was the headline of an article I read in Radio and Records magazine back in about 1992.
I’m a voiceover now, but as a radio presenter then, this article meant being fully integrated into the market your radio station served. It’s a simple premise. If you’re fully absorbed into what’s going on around you and in your listener’s lives, and reflect that back in what you do on air, you will be rewarded with listeners who like what you’re doing.[Read more…] about Voiceovers Know Your Market.