{"id":654,"date":"2021-05-16T11:11:27","date_gmt":"2021-05-16T10:11:27","guid":{"rendered":"https:\/\/tonycollinsfogarty.com\/us\/?page_id=654"},"modified":"2023-02-17T12:55:07","modified_gmt":"2023-02-17T12:55:07","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/tonycollinsfogarty.com\/us\/british-voice-talent\/digital-marketing\/","title":{"rendered":"British Voice Overs for Marketing and Digital Teams"},"content":{"rendered":"\n
The world of media production has turned on its head in the last 10 years.<\/p>\n\n\n\n
Video use has exploded. Broadband internet and social media has transformed the media content we consume.<\/p>\n\n\n\n
This has led to a transformative change in how many larger companies produce and exploit content to promote themselves.<\/p>\n\n\n\n
Once upon a time, all media production went out of house. Today you’re more likely to have a Digital Team or an enhanced marketing department inside the business, run with a team of media experts. You produce your own video, you share your content and you run your own media channels and campaigns on sites like YouTube and Facebook.<\/p>\n\n\n\n
Shall I tell you what the missing piece of the jigsaw is?<\/p>\n\n\n\n
So many videos have an on-trend music track and high end production values. But the narrative is simply a collection of text statements fading in and out to speak for the brand.<\/p>\n\n\n\n
Ok, so having a voiceover artist on-staff is pretty much unheard of outside major broadcast companies, but that doesn’t mean you have to keep your content stuck in the silent movie era.<\/p>\n\n\n\n
You don’t have to resort to using Marjorie in accounts either. I know she’s big in the local am-dram group, but really you need a professional.<\/p>\n\n\n\n
Take a look below at some of the uses where a professional voiceover can help represent your brand.<\/p>\n\n\n\n
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